Maintain Package Integrity
From the time your product leaves your factory, until it arrives safely at the end user’s home, the package has to do a few things very well:
- Represent your brand
- Keep the intended contents in
- Keep all other contents and contaminants out
Again, with physics and chemistry working against you, paneling and bloating may jeopardize all three primary functions of the package.
But there is another force of nature that can violate the integrity of your package as well. The consumer who wants to know what your product smells like has few options but to open your product in the store, and perhaps put it back on the shelf and not in their cart.
There is a better option, one that allows the package to fulfill its functions while enabling customer interaction, and providing all of the other benefits up and down the “concept to customer” process.